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  Our strength is our field experience. The Idea Foundation was created by young professionals with one uniting feature: a severe distaste for the countless bland, repetitive, and ineffective marketing and promotional programs that they witnessed, as retail purveyors, and were targeted with as "Gen X" consumers. While marketing buzz words change each year, our ability to break through the clutter remains intact. Formed in 1995, the company has an acute understanding of the difficulty that brands face in standing apart from competition. While exact needs vary by client, the common thread is the ability of IF to channel real, first hand understanding of consumer habits and experiences into relevant, targeted marketing programs. |
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